Our Story

"Build it and they will come" has been a total reality for us. 
What started off in 2011 as Valley Sports Nutrition in Monmouth, Oregon branched out into a training studio, and from there smoke led to ​fire​ and we've been growing ever since!

Owned and operated by Alex Whitaker, West Coast Strength (WCS) over the last seven years has become one of the most well-known private coaching and training brands in the country. 

We've been patiently hunting for the perfect location, and we're finally here. This gym is created with the idea that every gym-goer should have access to an incredible facility, environment, and culture.

We run our business with a collaboration of education, experience, and genuine love for what we do.

Alex Whitaker:
Meet The Owner

Previously the Head Strength & Conditioning coach of Western Oregon University from 2009-2011.  I've been training clients and athletes privately since 2007.

My clientele has ranged from collegiate, professional, Olympic level athletes, and...your mom?

Yep, that's right! Although I do specialize in working with advanced athletes, a majority of my clients are normal people who just wanted to make a serious change.

Personal development and progress is a mantra of mine and it's something that's relevant to every one of us.
We all start somewhere. I've been fortunate to have great clients that turn into great friends, and we produce great results together.
After retiring from professional strength sports I decided to focus completely on our business and specifically helping others achieve their goals and closing the gap between dreams and reality. 

Growing up in my grandparent's auto parts store, they showed me that no matter what business you're in that the ingredients are the same. Positivity, love for what you do, building relationships, and being genuine.
Their dream is alive with us today and we're who we are as a result of that

We didn't open this gym just to be another gym in an industry that's totally saturated. We created this to give you a completely unique gym with service, support, and knowledge to be your best.

As much as I can tell you about how great this, it's more important that I show you.
Take a step towards progress and walk through the front door. This is hands down the best gym you'll ever experience.

Team Work Makes The Dream Work

Meet The Winning Team

  1. Executive Director
    General Manager
  2. Executive Director
    Operations Manager
  3. Executive Director
    Head Trainer
  4. Executive Director
    Trainer/Fitness Coach
  5. Executive Director